The advancement in technology is not slowing down anytime soon, and we are headed for new and exciting times driven by technology. Today, technology has changed how we do things in all aspects of our lives, and it has made life more efficient. The events industry has not been spared from the disruption brought about by technology either.
Singapore has been at the forefront of technological innovations since the country has an open-door policy for tech companies and innovators. With the island state being a popular tourist destination attracting over 26 million people from all over the world, event planning businesses has embraced technology to streamline their operations, improve client relations, and provide wholesome event experiences.
According to KESTONE, the future of the event planning industry will be mobile with interactive VR and AR taking centre stage. 2018 has had its share of technology advances, and 2019 holds more possibilities for technology integration in the event planning industry.
These are the technological advances that will shaping the event planning industry in Singapore.
Event planning specialists have taken project mapping like a duck to water, and it is expected that it will only go a notch higher in the coming years. One aspect that is shaping the trend is 3D content being mapped onto 3D surfaces that incorporate multiple projection sources. 3D printing has allowed event planners to project real-life previews of a brand’s project that morphs to the audience’s actions.
During the opening of the National Gallery Singapore in 2016, the attendees were treated to an 8-minute spectacular show that used 3D projection mapping through software provided by Green Hippo dubbed the ‘Share the Hope Façade Show.’ The result was a stunning event that still makes for a good conversation starter today.
Planning a large event is not a simple task given that there is so much logistics that goes into ensuring that the attendees get the ultimate experience from the event. However, with technology advances it is now much easier thanks to proximity sensors that create an interactive experience. The proximity-detection technology allows event planners and managers to stream location specific content to the event attendees’ mobile devices.
The technology uses Wi-Fi and Bluetooth beacons to offer a high contextualised and personalised event experience. Several carnivals and festivals around Singapore are already using the technology to increase attendee engagement.
Apps have made life easier, and event planners are finding them extremely useful. The current use of event planning mobile apps allows the hosts and the event attendees to plan and prioritize events while on the move. This comes in handy when there are several events, and one needs to plan their schedule. The apps allow the attendees to communicate with the event planners and the hosts, who in turn helps the attendees to navigate new places, send feedback, and generally to interact with the team behind the event.
Eventbrite is one of the notable mobile apps that helps planners to promote and publish their events on social media as well as sell event tickets. Creating your app requires a lot of resources, effort, and testing but, you can find event planning mobile apps that will help in streamlining your events in Singapore here.
Interactive Virtual Reality (VR) Technology
VR provides an immersive and personalized user experience of a product, service, and in this case, event. The headsets create a virtual reality environment, and this offers event planners a better way for the attendees to interact with the services and products available during the event. They have become essential when showcasing large and bulky products that would otherwise be difficult during trade events.
The VR technology is already being applied by event planners to extend the reach of the event since one can attend a show from anywhere in the world without having to travel. The technology is already becoming popular with real estate and the automotive industries. One of the most celebrated VR events is by Virtual Room whose aim is to provide the ultimate team-based VR experience.
Integrated Augmented Reality (AR) Technology
Just like VR, augmented reality is slowly taking shape in the event planning circles, and it is bound to become a huge hit in the coming years. Unlike its counterpart, AR technology joins the offline and online worlds in perfect harmony. There is a lot of creativity that goes into AR, and the technology has been popularised by applications such as Ink Hunter, Pokémon Go among others. Event planners can use these applications to provide a deeper brand experience for the event attendees.
Alison Foo and Benson Teo conducted a successful AR Storytelling for Kids event early on in 2018. The event aimed to let the children experience AR through basic activities such as colouring as well as in designing their very first AR program.
Technology is taking centre stage in virtually all industries and Singapore is setting the pace in integrating technology into event planning and the eventual execution. The advances in technology are expected to shape the events industry making for better and personalized events, and the above advances will shape Singapore’s events in 2019 and beyond.